This year, the annual “December to Remember” campaign by Lexus gives more than a big red bow and focuses on the magic and moments at the heart of the holiday season. “The focus of this year’s ‘December to Remember’ campaign is to intentionally celebrate the special moments that can’t be wrapped – from thoughtful surprises to making memories with loved ones,” said Vinay Shahani, vice president Lexus marketing. “We’re amplifying the spirit of the season year-round through curated marketing efforts and purposeful partnerships.” Expect to start seeing the iconic bows in dealerships today heralding in this joyous time. Additionally, Lexus will feature two new heartwarming broadcast spots for 2023, “Overnight Lexus” and “Sled Dogs” as well as a collaboration with TikTok content creator @sebastianjern with holiday cheer and a special feature of the all-new 2024 Lexus GX on our very own Sphere in Las Vegas.
Two New Commercials for the Holidays
Lexus adds two all-new commercials to its “December to Remember” campaign, highlighting thoughtful surprises and the magic of the season.
In “Overnight Lexus” a boy’s father sits reading him the familiar tale about magic beans that grow to the sky overnight. After convincing his dad he is asleep, the boy sneaks out to the family’s front yard to pack a toy Lexus under the snow in hopes the story is true. See how this boy made his family’s dream of a Lexus TX come true in the link above!
In “Sled Dogs,” audiences are introduced to the all-new 2024 Lexus GX as it navigates the snow-covered terrain with ease. A woman is accompanied by a Siberian Husky secured in the second row and excitedly barks orders like a sled driver. Check out the link above to see where their GX takes them.
Lexus is also bringing back its popular 2022 “December to Remember” commercial, “Time Machine.”
All three are available on YouTube and will air on primetime television, cable, late night, and select sports programming now through January 2, 2024.
Amazing Holiday Experiences: Big and Small
Proudly, Lexus has tapped the newest Las Vegas landmark entertainment venue, Sphere. The 580,000 sq. ft. LED exterior will debut a captivating ninety-second digital installation curated by Lexus. A snow-covered globe’s icy exterior will crack open to reveal an all-new 2024 Lexus GX adorned with the December to Remember signature big red bow. You can view the campaign live, November 20 – 26, 2023.
Lexus has also partnered with TikTok content creator, cinematographer, and VFX and miniature artist, Sebastian Jern (@sebastianjern) and the popular TikTok miniatures trend, to create an intricate, miniature winter landscape featuring a Lexus RX topped with the automaker’s iconic holiday big red bow.
Lexus is a proud partner of the Boys & Girls Clubs of America. The brand has pledged to donate $150,000 this season to continue to support this important program and their work in the community.
You can find all of these great models and Experience Amazing for yourself at Lexus of Las Vegas and Lexus of Henderson.